Co-founder of BlueJam, Adam has a content and business management background
He did the prestigious postgraduate journalism course at City University, using that as a springboard to work for a Year 2000 dotcom startup. He then became a chief sub-editor within 18 months at a contract publisher. He was a sub-editor for several national newspapers, a travel writer for brands such as Rough Guides and an author of football books. After spells at AOL and Sky, he went on to become a digital publisher of lifestyle and entertainment brands for one of the world’s biggest publishing companies, Bauer Media, running part of their digital content business.
Being fit for good
At the same time, outside of work, Adam played football from the age of 9 until hanging up his boots at 32 – via a spell of muay Thai kickboxing – and then took up running. He’s been run-commuting since late 2008, making it a lifestyle habit, as part of a determination to stay fit and healthy, in and around the odd cheeky half.
It’s this dedication to being fit for good that led him to help launch a prototype digital fitness product called Unbound at action sports publishers Factory Media. Before Adam went on to be a co-founder of BlueJam Media with Kieran Alger in 2015.
Work hard, run hard
For BlueJam, Adam manages the relationships with many of the agency’s clients and content teams. He’s a communicator, but he’s also a runner – taking on Tough Mudders, half marathons (top 100 finish here – 99th to be precise), marathons and onwards.
Breaking up your working day with exercise is great for your underlying health, feeling good about yourself – and hitting the deck running at your (standing) desk. Adam’s a big believer in endorphins – and encourages everyone involved with BlueJam to get out there, burn it off and feel good as part of a healthy work day.
Helping brands make people healthier
Adam has worked on content strategy, content creation and content distribution for brands such as Unilever and Bosch Healthcare. He believes in brands producing regular content offerings that give deep value to users: With this leading to those people coming back each week or for each episode or post – with the consumption of very helpful or brilliantly inspiring content becoming a healthy habit in itself, too.