When it comes to content that gives consumers added value, projects a positive and knowledgable brand image and keeps people coming back for more, these fitness brands have got it nailed.
How effective are SEO, social media and influencer marketing for getting your content in front of the right audience? Here are the facts and stats you need to know about content marketing distribution.
It’s no secret that your brand’s presence on Google is vital to business – after all, 93% of web traffic comes via search engines. This means you’re probably already looking at SEO, creating content that ranks highly for certain keywords, drives click-throughs and leads people to have a satisfying user experience on your site. And […]
There’s no denying the value of social media from a brand perspective. It gives you a chance to connect with users on a more personal level than advertising, it allows you to build a genuine two-way relationship with your audience that you can leverage long-term, and it gives your brand a personality that users can […]
Just what are health and fitness micro influencers? And how can they help running brands with their marketing efforts? Here’s our beginners’ guide… Influencer, it’s a funny old word. After all, no one likes to think their tastes, opinions and behaviours can be easily swayed by those of others. But, even if you consider […]
BlueJam co-founder Adam Gold tells his story about how he went about training for his first marathon. If he can do it, anyone can! In October 2017, I signed up for my first marathon. This surprised a few people as I’d always been adamant I’d never run that far. After all, didn’t the first […]
Which running tech brands are leading the way when it comes to content marketing? Here at Pulse – the content marketing blog for the running world – we’ve collected the best examples that show how companies can use content to communicate with their audience and add real value. Discover how Jaybird prove their headphones’ […]
It’s been a decade now since our co-founder, Kieran Alger, embarked on becoming the expert on all things tech – especially running tech – so who better to bring you the biggest running technology trends to help make you a better runner? In this BlueJam content series on our blog Pulse we showcase the […]
These days, most brands do have a blog, which they use as a place to occasionally dump some thoughts or company news. But what sets apart the brands who drive their businesses forward using content marketing is thinking like a publisher. That’s the true way to get content marketing ROI for blog posts… There […]
In this series on our blog, Pulse, BlueJam gives you tips and insights that help you take action for your health and fitness, using the best brands’ products and services in this space. In our video, BlueJam co-founder Kieran Alger showcases two brands helping people be the fittest, healthiest versions of themselves they can […]