eBay UK

The problem eBay had…

They had a variety of contributors to their UK blog content, leading to inconsistencies in quality, layout, tone and appeal to their valuable audience

What we did…

Produce consistent high-quality and high-performing content that appealed to eBay’s 1.5m Facebook users, having gained a clear and deep understanding of eBay’s content business model and audience

The result…

BlueJam was chosen as the sole provider of content to eBay UK’s blog. We worked more and more closely with their internal content team and their social media agency to ensure that reach, engagement, traffic, product sales and loyalty figures performed far better than they had before we gained this position.

Take a look at our content promoted on eBay’s UK Facebook page