List For Life – a digital lifestyle destination for Millennials
List For Life asked us to help them with the launch of its new website for Millennials
Time Inc UK decided to launch a practical website for Millennials. They chose to cover careers and life goals, but were looking for help with a growth hacking strategy to grow an audience from a standing start.
What we did…
We ran a deep and wide audit of what was driving traffic to all their competitors of different types, and we dug into what their target demographic were searching for, sharing and enjoying – as well as what the gaps were. From this we were able to present a growth opportunity content strategy for search, social and direct marketing via email.
The List For Life website was given the green light by Time Inc UK for official launch in January 2016 as a new brand in their portfolio.