Running Heroes BOSE

Running Heroes: Inspiring a digital community to move more

The client…

Running Heroes is an active running community rewarding its users for clocking up the miles with offers from big name brands and setting running challenges where users can win prizes and support charities. The Running Heroes goal is to motivate people to move more through innovative digital experiences.

Objectives…

Alongside rewards and challenges, the Running Heroes platform features inspirational stories designed to get the community exercising. They asked us to create a content strategy encompassing stories that would help increase interaction on social channels, boost brand awareness and build community, to be shared on social media and via their weekly newsletter.

What we delivered…

We devised a content calendar containing an evenly paced mix of long- and short-form articles, blending useful information and out-and-out inspiration to show the brand as friendly, running experts. To increase shareability and illustrate Running Heroes’ standing within the running community, we commissioned athletes, influential runners and running journalists to write these pieces.

 

Articles were commissioned, optimised for SEO, professionally subbed, and edited by us before being uploaded to the blog and shared via the newsletter. To increase engagement we also provided recommended content to be used to promote the articles on social platforms.

Creating branded content for Running Heroes…

In addition to original articles for the blog, we have gone on to create content for their branded partnerships with clients such as this piece promoting a BOSE challenge. How innovations in audio build better runners 

 

 

We’ve used BlueJam Media for multiple content pieces and if there’s a theme or brand you want to base a piece around, Kieran promptly comes up with a great collection of topical, well-researched ideas to choose from. Kieran pinpoints the key message and target audience perfectly so the pieces are always very engaging; I could not recommend BlueJam Media more. – Francesca Chater, UK Community Development Manager, Sport Heroes Group 

 

Our work for Running Heroes

Escape to the Mountains

Escape to the Mountains

The runners who gave up the 9-to-5 to follow their dream

Audio Innovations That Improve Your Running

Audio Innovations That Improve Your Running

How what you listen to can affect your running

Best Trail Runs in the UK

Best Trail Runs in the UK

The five best places for trail running in the UK

 

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