UNWRAPP.CO.UK: Launching a New Brand
The story behind Unwrapp
Unwrapp is the first brand launched by the BlueJam Media team.
A fresh approach to consumer lifestyle publishing, Unwrapp has a simple mission: to help people discover brilliant things they’ll want in their lives.
Whether you wear it, eat it, drink it, ride it or just hang it on the wall, Unwrapp is all about products that have an interesting edge.
The site celebrates quality, design, craftsmanship and innovation.
Made for mobile, powered by social
Unwrapp.co.uk is designed to be mobile-first and optimised for maximum impact on social media to reflect how audiences now consume content. Social media is where our audience find us, on mobile is how they read us.
It’s built on a forward-thinking, new advertising and business model too. We’ve ushered out intrusive, ineffective traditional display media in favour of integrated, collaborative brand content that delivers industry-leading conversion rates.That’s because Unwrapp has a more engaged audience
Our analytics show that a returning Unwrapp visitor…
- consumes more pages per sessions than users on most other websites
- spends more time on site that the industry average
- is more likely to click a link to buy than users on most editorial sites
GROWTH HACKING TO BUILD THE BRAND
The Unwrapp challenge…
BlueJam launched Unwrapp in summer 2015 and needed to grow its audience, engagement and brand awareness from a standing start.
What we did…
We ran a regular daily content stream on the site, promoted primarily using Boosted Facebook posts, as well as Twitter, Pinterest and search to drive traffic and brand awareness
From a standing start, Unwrapp.co.uk within four months had more than 100,000 unique users and 350,000 page views per month, with 30,000 people per week engaging with the brand on Facebook