Kieran Alger went into journalism 17 years ago to tell stories people would want to read.

Although the media landscape has changed significantly, it’s that same passion for creating brilliant content that makes him tick. There’s nothing more rewarding than seeing a story, a website or a social post really resonate with people.

Kieran has always been digital. His first job was at a start up in the first Internet boom. He then cut his teeth working for AOL UK when the internet was new and AOL UK was the Google of its day. During six years there, he launched a 15m user Men’s Channel, ran its Sport, News, Motoring special projects team and learnt plenty about digital publishing that still applies today.

“A passion for creative story telling is at the heart of every successful content strategy.”

After AOL, he overhauled the digital content of one of Bauer Media’s more controversial titles. As Editor, he took ZOO magazine’s site from under a million users to a massive community of 23m monthly visits. After that he moved to T3 and did the same there. First, as Editor he created a 5m strong audience and making one of the leading consumer tech websites in the UK. Later as Editor-in-chief he helped turn T3 into an award-winning leading consumer tech brand in the UK.

At BlueJam Media he launched, a brand new lifestyle product discovery destination that helps people find brilliant things they’ll want to own.

Building engaged audiences for brands

Kieran specialises in launching new content initiatives. He creates content strategies that not only connect with an audience but also deliver ROI. In his most recent role before founding BlueJam Media, Kieran worked as Editor-in-Chief at a content marketing agency, where he helped to define the global content and social media strategies of leading brands like Merrell and Timberland.

Still a storyteller

Kieran still contributes to some of the UK’s biggest publishing brands including Wired,,, and Runner’s World.

He also combines his passion for writing with his obsession with running on his blog at

Contact Kieran Alger