When it comes to content that gives consumers added value, projects a positive and knowledgable brand image and keeps people coming back for more, these fitness brands have got it nailed.
Which running tech brands are leading the way when it comes to content marketing? Here at Pulse – the content marketing blog for the running world – we’ve collected the best examples that show how companies can use content to communicate with their audience and add real value. Discover how Jaybird prove their headphones’ […]
It’s been a decade now since our co-founder, Kieran Alger, embarked on becoming the expert on all things tech – especially running tech – so who better to bring you the biggest running technology trends to help make you a better runner? In this BlueJam content series on our blog Pulse we showcase the […]
These days, most brands do have a blog, which they use as a place to occasionally dump some thoughts or company news. But what sets apart the brands who drive their businesses forward using content marketing is thinking like a publisher. That’s the true way to get content marketing ROI for blog posts… There […]
At BlueJam Media we love celebrating excellent creativity. We also think it’s important to learn from running brands getting their content marketing right – both on their website and on social media. So we’ve pulled together the best examples of content marketing for 2018 so far, including what’s been shared the most and who’s smashing […]
What are the biggest and best content marketing trends for running apparel brands? Here are the trends BlueJam’s running content strategists say are influencing the stories being told by running’s biggest, best and most innovative brands… Running, we love it. And we’re not alone. Sport England says that nearly 7 million people in the […]
At BlueJam Media our experts have been creating content for award-winning brands for more than 20 years. We know there’s no secret, instant recipe for success. Building loyal audiences who come back over and over again takes time and craft. But there are some rules you should definitely follow, and clever content marketing tactics you […]
Here on the BlueJam blog, Pulse, we’ve looked at the trends influencing content and running in 2018, zeroed in on the running brands that are doing content marketing well, and also seen how effective a good content strategy can be. But how do you bring that into your own content? Here are some content marketing […]